The purchasing behaviour of today's conscious consumer is strongly determined by taste. This is also true for reformulated, healthier and ‘better for you’ foods. These products must have an appealing taste and the consumer does not want to make concessions on either.
However, reducing sugar in existing formulas or new product developments comes with many challenges. Restoring the taste by bringing back balance, character and mouthfeel probably is the most difficult one!
Taste modulation is a comprehensive and important area within R&D of the flavour industry, aimed at improving the eating experience when reducing sugar or at masking unwanted flavour notes.
The Buteressence R&D team has developed a new range of modulator flavours, with a natural flavour declaration and specifically for improving the consumer acceptance of reformulated sugar-reduced foods.
To be applied at low dosage levels, but with a high impact and in combination with the flavour characteristic flavouring already in use.
To know which modulator flavour, available in both liquid and powder form, is best suitable for your product, please contact us at sales@buteressence.com or dial + 31 75 631 44 11.
We are happy to provide you with samples!